THE STRATEGIST III - 3 Teams, 3 Challenges, 3 Clients
It was a competition with an elite panel of judges and three teams of young and determined participants, held on a Star Cruise ship. Hosted by Edmund Chen, participants spent two rigorous days in tough competition, together with several cameras recording all the sights and sounds.
It sounds like the perfect setting for a reality show but indeed it was even more exciting than that, as four students from the MDIS Business School were chosen as participants in the Strategist III.
Participating as Team Omega, my team mates Leonardus Prabowo Adriano, Swagat Banerjee and Sara Bui Viet Ha and myself competed against two other teams, Anchor and Infinity.
The competition was a reality series to be webcasted on YouTube. the sponsors were CS Travel Pte Ltd, Star Cruises, Delonghi Singapore and Mitsubishi Electric Asia Pte Ltd.
The Competition Begins
On 8 May 2013, the group of 12 enthusiastic student participants reported at the main office of Delonghi Singapore to begin the exciting marketing competition.
Organised by leading lifestyle magazine, Exquisite Magazine, the competition comprised of three stages: firstly, a meeting session with the sponsors on the challenges their companies have been facing. Secondly, the teams were to propose strategies to overcome these challenges and lastly, to propose their ideas to the judges.
The three teams Omega, Anchor and Infinity, kept the level of competition high throughout – with exceptional presentations. As the challenges put forward by these three sponsors were varied as all of them are from different industries, the diversity of the questions itself was a challenge. All the teams had to think differently for each scenario and prepare three different presentations within 18 hours.
To make it more challenging, we also had limited resources to support us on the cruise ship.
Emotions, Realism and Feelings
Before the final presentation, all the participants were
subjected to the stress of discussions, arguments as well as
some emotional breakdown scenes, which added a touch of
realism and showed their fragile sides as well.
The constant presence of cameras in and around the vicinity was definitely a new and exciting experience for most of us but also added to the stress and anxiety for some.
Adriano: The Strategist III was definitely one of toughest competitions I have participated in so far but it was worthwhile. We experienced what it was like to deal with real companies and understood the problems faced by them.
Sararee: The Strategist III brought many interesting and precious experiences for all the participants. It was a different competition where we were required to work under a lot of pressure but the environment on the Star Cruise made the journey easy.